We used social media to rebuild the company and CEO’s reputation following a crisis event which made traditional PR of limited use. Results: developed multiple alternative channels for influencing clients and delivering targeted messaging to clients and the wider industry. Within three months we were getting positive third party press coverage.
How do you deliver multiple messages to clients all over the world? We combined individual social media activity, core corporate messaging, and press coverage to deliver key messages to wide range of client segments. Results: Boosted company engagement rates to some of the highest seen in the professional services sector. Client feedback confirmed key executives were identified as thought leaders
Developed social media thought leadership content for the company CEO and pushed company marketing onto social media. Results: The company consistently out-performs much larger competitors online. The CEO has developed a greatly expanded online profile with both key clients and professional leaders publicly lauding the personal commentary.